Selected UX/UI & Interactive Design Projects
Side Project
UX/UI Design
UX Research
This section showcases a selection of UX/UI and interactive design projects that explore how digital interfaces can facilitate cultural connection and emotional expression. Each project investigates a different relationship between people and technology; from supporting local indie music communities, to building alternative funding systems for emerging artists, to visualizing personal experiences through interactive storytelling. Through research-driven design and prototyping in Figma, I focused on creating digital environments that balance functionality with poetic engagement, where interaction becomes a form of participation and reflection.
A mobile app concept designed to simplify access to indie music events and communities in Korea. Developed through UX research and interface design using Figma and Adobe Illustrator.Market research on the changing landscape of cultural activities in Korea after COVID-19, focusing on the rise of live performances and exhibitions.
The study also highlights the “endemic effect” driving competition in performance venues and the gentrification of indie music hubs like Hongdae, which has affected independent artists’ access to affordable performance spaces.Conducted interviews with four participants, including indie musicians and fans, to identify detailed needs and pain points in the indie music scene. Participants shared challenges such as missing concert information, difficulty finding band members, and the lack of a platform for sharing performance tips and connecting with other fans. The findings highlighted the need for a more accessible, community-based system for discovering and engaging with indie performances.Two main personas were developed based on interview insights: Dain, a university student and indie music fan who struggles to find reliable concert information, and Yunhae, an indie musician seeking band members and communication tools for scheduling and collaboration. Their stories highlight the fragmented nature of current indie music networks and the need for an integrated platform that supports both audiences and artists.
A visualized user journey of Dain, a university student and indie music fan, showing the process of discovering, attending, and recording concerts. The map highlights key pain points such as fragmented information, complex ticketing steps, and lack of community for shared experiences. Proposed solutions include personalized recommendations, integrated ticketing links, and a post-concert recording feature to enhance user engagement and accessibility.Key insights from research revealed that indie concert information is fragmented across multiple platforms, making it difficult for users to discover, record, and share events. The design direction focused on simplifying this process through personalized recommendations and an integrated platform where users can manage artists, track performances, and keep a personal feed of their concert experiences.A prototype screen demonstrating how users can easily discover and follow indie artist performances through personalized recommendations and intuitive gestures. Users can swipe right to follow related artists or events, swipe left to dismiss, and drag upward to view concert details, reviews, ticket prices, and lineups. The design emphasizes accessibility and smooth interaction, making indie concert exploration effortless and engaging.A user interface that allows audiences to view only the artists and concerts they follow. Users can manage subscriptions, add events to their calendars, and access tailored recommendations based on their interests. The design prioritizes clarity and convenience, featuring intuitive icons for easy content management and a home feed that highlights new updates and suggested performances.A calendar feature designed to organize multiple concert schedules in one place. Users can record personal and followed events, view performance lists by date, and navigate directly from the calendar to detailed concert pages. The interface enhances clarity and efficiency, helping users manage their favorite artists’ performances without the clutter of complex scheduling.A social feature that connects indie music fans through posts about performance reviews, musician recruitment, and general discussions. Posts are organized by category and tagged for easy discovery of related content. Users can comment, like, or send direct messages to others, fostering communication and collaboration. The design aims to make indie fan activities more interactive and less isolating by creating a welcoming digital community space.The logo for GROOVE was inspired by the dynamic sound waves that form when one is “in the groove.” The soft, fluid gradient shifting between blue and violet symbolizes the connection between indie musicians and their listeners; moving alone, yet together in rhythm. The design captures the balance between individuality and collective harmony within the indie music community.
GROOVE — Indie Music Information Sharing App
UX/UI Design, UX Research
GROOVE is a UX/UI design and research project that reimagines how people engage with the indie music scene in Korea. I conducted the full design process independently, from initial research to prototyping, using Figma and Adobe Illustrator.
Beginning with desk research and in-depth user interviews, I identified the fragmented nature of indie concert information and the lack of accessible, community-based tools for both artists and fans. Based on these insights, I developed personas, user journey maps, and interaction flows to define key features such as personalized concert recommendations, integrated scheduling, and a social feed for performance reviews and band recruitment.
Throughout the design process, I focused on creating an experience that balances clarity and emotional engagement; making indie music discovery feel intuitive and communal rather than isolated.
This project also reflects my ability to communicate design decisions, manage end-to-end UX processes, and prototype effectively in Figma. While my current research assistant position may not specifically require UX design, I believe this experience demonstrates strong visual literacy, research-driven thinking, and the capacity to collaborate and lead through design-based communication.
Collaborative UX Research & Design Projects
UX Research & UI Design, Presentation & Team Communication
I participated in team-based UX research projects that focused on analyzing existing platforms and proposing design improvements.
The first project, YouTube Music User Research, explored the overall user experience of the app, identifying behavioral patterns, usability pain points, and emotional triggers across different listening contexts. I contributed to user interviews, data synthesis, and the creation of presentation materials, helping the team articulate findings and propose actionable insights for improving engagement and interface clarity.
The second project, Baemin (Food Delivery App) Order Process Redesign, focused on refining a specific flow within the popular Korean delivery app. Our team examined inefficiencies in the ordering experience and proposed UI adjustments to enhance navigation and reduce cognitive load. I took part in both UX research and interface prototyping, contributing to the development of clear, user-centered visual solutions.
Through these projects, I deepened my understanding of collaborative UX processes, from research and communication to translating insights into tangible design improvements, while strengthening my ability to integrate analytical and creative thinking within a team setting.